Honk & Wave is a marketing and brand consulting endeavor led by experienced marketer Michael David Smith. Smith’s passion for culture, enthusiasm for life, and zeal for connecting people are reflected in a career dedicated to helping creatives find their audience and provide value to that audience.

Smith has spearheaded brand-defining, revenue-magnifying campaigns for organizations and individuals in multiple sectors, including entertainment, retail, service, hospitality, philanthropy and more. His ability to sharpen brand identity, delineate an audience, and facilitate acquisition has accentuated a varied career earmarked by experience such as: leading Marketing at a celebrated, Grammy-nominated independent record label; executing marketing communications, research and strategy for an entertainment venue advertising network; promotions and fundraising for non-profit organizations; and collaborating on special projects, product launches, advertising campaigns, and public events with beloved brands such as Volkswagen, Pandora, Lagunitas Brewing Company, FEW Spirits, Deep Eddy Vodka, Field Notes, Dark Matter Coffee, Topo Chico, Recording King Guitars, and more.

Smith also gleans from his work in artist management, public relations, journalism, live event production & promotion, art direction, and merchandising.